Emirates is incredibly proud to share its passion for cricket with Lancashire County Cricket Club. The airline became the main sponsor of the club in 2013 and the 10-year deal has seen the club’s historic playing ground renamed as Emirates Old Trafford. Emirates is also the shirt sponsor of Lancashire’s NatWest T20 Blast team who won the title for the first time last year.
Through both its global and local networks, Emirates is well placed to connect cricket fans and communities which, coupled with Lancashire’s sporting heritage, makes for an incredibly strong match between the two brands.
The newly renamed Emirates Old Trafford hosted The Ashes in 2013 and now has guaranteed international cricket for the next four years, including hosting the ICC World Cup in 2019.
What’s more, the naming rights partnership has also helped position Emirates Old Trafford as a world-renowned sports, conference & events and music venue which regularly attracts visitors from all over the world.
Emirates airline operates 119 non-stop flights per week from the UK to Dubai – six services a day from Heathrow, three daily from London Gatwick, Manchester and Birmingham, two per day from Glasgow and a daily service from Newcastle. In Dubai, passengers can connect to flights to Emirates’ global network which spans 149 destinations across six continents in 80 countries.