Emirates Old Trafford launches Big Red Day
EMIRATES OLD Trafford will be splashed in red for Day Four of the forthcoming Investec Test match between England and Pakistan for what it is being billed as ‘Big Red Day’.
‘Big Red Day’ will support three charitable organisations - Lancashire County Cricket Club Foundation, We Love MCR Charity and the British Heart Foundation – on Monday 25 July at Emirates Old Trafford in a bid to raise funds and awareness for each charity as well as promoting healthy living.
Tickets for Day Four of the Test are priced from £25 for adults and £5 for children
Lancashire County Cricket Club will donate 10% of Day Four ticket sales, which will be distributed evenly to each of the charities, while supporters will be offered the opportunity to donate on the day.
Spectators attending the fixture are being encouraged to wear red clothing to show their support for Big Red Day and to take part in a wide range of fun and healthy activities and challenges, such as cycling, rowing and setting records for running the 22 yards between wickets, which will be held in a specially-created ‘Red Zone’ at the ground.
Lancashire and England bowler James Anderson was on hand to launch Big Red Day.
He said: “I think this is a brilliant idea and I am pleased to launch Big Red Day. As a cricketer being fit and healthy is part of the job, but it’s important that everybody makes an effort to lead a healthy lifestyle.
“Each of the charities supports this message and I am certain that Big Red Day will be a huge success.”
Daniel Gidney, Lancashire County Cricket Club’s Chief Executive said: “I am delighted that Emirates Old Trafford is in a position to utilise Day Four of the Investec Test as a day to raise awareness and funds for three charities that are important to us.
”Big Red Day will offer customers the opportunity to see at close hand what each of the charities are doing to promote healthy living. Through the power of sport, it is important that Lancashire County Cricket Club champions healthy lifestyles.
“The day marks the start of the school holidays and will be very much focused on all the family. I hope Big Red Day is a huge success for each of the charities.”
Sandy Mitchell from the LCCC Foundation said: “Big Red Day is an exciting new international match day initiative and a fantastic example of the innovative work being done at Lancashire County Cricket Club to engage communities and spectators alike. Health and wellbeing is a key strand of work for the LCCC Foundation and this event provides a great platform to offer advice and guidance through a number of fun, interactive challenges.”
Lord Mayor of Manchester, Councillor Carl Austin-Behan on behalf of the We Love MCR Charity said: "July's Test Match will see cricket fans from across the globe descend on the region to enjoy what is always a keenly contested international fixture. The Big Red Day initiative now promises fans extra enjoyment off the field with a host of fun and healthy activities on offer for all the family, and it's a fantastic way of raising funds and awareness for three worthwhile causes.
"The We Love MCR Charity supports a number of initiatives across Manchester to benefit its local residents and communities. I'm excited to be able to support the charity's continued positive work to improve the lives of the people of Manchester."
Michelle Bailey Fundraising Manager for Greater Manchester at the British Heart Foundation, said: “What a fantastic day of fundraising this promises to be! We cannot wait to see everyone wearing red and joining together to help us beat heart disease.
“Heart disease is heartless, it can affect anyone at any age. But every pound donated to us from the Big Red Day will help fund life-saving research which could make a difference to millions, and end the devastation caused by these terrible conditions.”