Printable versionLancashire County Cricket Club is ready to declare war upon their rivals from Yorkshire this season.
Lancashire got the better of the five encounters between the two clubs last season, winning three of the matches, whilst one was drawn and the other abandoned.
This sporting rivalry goes back to 1867 when they first played each other in a 3-day match at Whalley Cricket Club, with Yorkshire winning by an innings and 56 runs.
Since then, matches between the two have captured the imagination of people around the world, leading to sell out crowds on both sides of the county border. Some might say this is one of sports greatest rivalries.
Unfortunately with the introduction of Health & Safety, gone are the days where 40,000 people crammed into Old Trafford to witness the excitement of a Roses fixture.
Lancashire v Yorkshire, Old Trafford on Monday 5th August 1946
Attendance 37,091
Attendance 37,091
But this season, both Lancashire CCC and Yorkshire CCC have embarked on a Marketing and PR push to reignite the hype of these true sporting encounters. This campaign will include;
A specially designed “Roses” logo, outdoor posters (varied sizes), newspaper and magazine adverts, online banners, email blasts, internal publications and special “Roses” website - www.rosescricket.com
On a very cold and windy February morning, players from both counties met at the Royal Armouries museum in Leeds to recreate their own “War of the Roses” battle scene that would become the centrepiece of the marketing drive.
“It’s become a bit a sleeping giant of a fixture,” said Rebecca Trbojevich, Lancashire’s Communications Manager. “We’re hoping that these images will conjure up the sense of history between the two great clubs and put Roses matches firmly in people’s minds when the summer rolls around.”
"Lights, Camera, Action" - on location at the Royal Armouries in Leeds
Tim Bresnan from Yorkshire (Centre) really getting into character
"Lights, Camera, Action" - on location at the Royal Armouries in Leeds
Tim Bresnan from Yorkshire (Centre) really getting into character
When horses bite - notice the Lancashire lads didn't even flinch!
Channel M, the home of “The Lancashire Cricket Show” were on set and have produced a “behind-the-scenes” package including interviews with the players turned actors!
So after months of planning and post production, Lancashire County Cricket Club is delighted to unveil the “War of the Roses 2008” marketing images;
“Roses” Fixtures in 2008
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Date
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Competition
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Venue
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7th April
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1-day Friendly
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Old Trafford
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8th – 9th April
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2-day Friendly
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Old Trafford
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11th May
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FPT
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Old Trafford
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28th May
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FPT
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Headingley Carnegie
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30th May – 2 June
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LV CC
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Headingley Carnegie
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18 June
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Twenty20 Cup
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Headingley Carnegie
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20 June
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Twenty20 Cup
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Old Trafford
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12-15 August
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LV CC
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Old Trafford
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Tickets for ALL Old Trafford "Roses" fixtures are available now. To purchase tickets click here or call the Ticket Office on 0161 282 4040.
