AJ Bell and Lancashire announce partnership in the run up to the third Investec Ashes Test Match
Investment platform AJ Bell has secured a three-year naming rights partnership with Lancashire County Cricket Club for their iconic Players & Media Centre.
The AJ Bell Players & Media Centre will this week play host to players from England and Australia as they lock horns in the third Ashes Test Match, while also accommodating over 200 journalists and broadcasters from the world of cricket.
The deal will also see wider AJ Bell branding throughout the stadium.
Billy Mackay, Marketing Director of AJ Bell said, “We are delighted to partner with our neighbours Lancashire County Cricket Club and also to lend our name to such an impressive building at a time when the club continues to redevelop this famous stadium."
Warren Hegg, Lancashire County Cricket Club’s Business Development Manager added, “We are pleased to welcome AJ Bell as a major commercial partner. They are a Manchester based firm with a national presence and are ideally suited to be the naming rights partner for our fantastic Players & Media Centre.”