Champions 2011

Lancashire Reign

Thwaites forecast Lancashire Reign to pour down as Lancashire celebrate Championship title success

Lancashire-based brewer Thwaites has created a winning ale worth ‘thwaiting’ for to celebrate the Club's first County Championship triumph in over seven decades.

Thwaites, who are official sponsors of Lancashire CCC with their Wainwright beer, has brewed ‘Lancashire Reign’ especially to honour the Red Roses first win of the County Championship in 77 years.

The Club sealed their first ouitright County Championship win since 1934 by defeating Somerset by eight wickets and Club Sponsor Thwaites joined in the celebrations by unveiling the limited edition beer.

Lee Williams, marketing manager of Thwaites said: “After waiting over six decades to be crowned County Championship winners once again, we wanted to share in Lancashire County Cricket Clubs success by creating Lancashire Reign. The other kind of Lancashire Reign has scuppered their chances in previous years so it was an easy beer to name.”

Warren Hegg, Commercial Manager at Lancashire CCC said: “Everyone at the Club is thrilled to win the County Championship especially after such a nail-biting end to the season. All the players and coaching staff richly deserve to revel in their success and we will certainly enjoy a few pints of Lancashire Reign to celebrate.”

Fans can catch Lancashire Reign, a 5% hoppy ale, in Thwaites supplied pubs and bars from Monday. For once, everyone in Lancashire is looking forward to it pouring down.