Menswear brand Jacamo is set to line up at the crease as an official partner of Lancashire County Cricket Club for the duration of the 2013 season.
The partnership includes prominent branding throughout Emirates Old Trafford, across the website, official publications, as well as a series of hospitality and promotional benefits.
Speaking about the partnership, Jacamo Marketing Manager, Lucy Dobson, said: “We're delighted to be supporting Lancashire County Cricket Club. The club brings together our activity with brand ambassador Freddie Flintoff. We’re proud to be lending our name to such a successful and respected team especially during such an exciting year for cricket.”
Warren Hegg, Lancashire’s Business Development Manager, said: “We are delighted to link up with Jacamo who join our growing portfolio of partners at Emirates Old Trafford. We look forward to a close relationship over the coming season."